OUTDOOR LED DISPLAYS
Why need outdoor display
The rise of digital display had gradually becoming the newer tools for advertising and marketing for any business, such as restaurant, hotel, and so on. There are some feature possess by the outdoor LED displays which is it have a high definition screen and can provide an acousto-optic effect, so, this make it becoming one of the suitable tool for advertising and marketing for any business. The function of outdoor LED display is to attract attention of consumers and create a memorable impression within a short span of time. The use of a outdoor LED display for advertising and marketing purposes have the benefit of saves time and increases operational flexibility because consumers are provided real-time information at all times, such as outdoor LED display can give detail information to customers on how to get to their desired destination. Beside that, outdoor display also persuade customer to purchase products by provide them a lot of real time information regarding any ongoing promotions. Outdoor LED displays have transformed the look and feel of outdoor advertising and the LED displays can be placed at any places desired such as roadside, company outside and so on. In today’s digital advertisement and marketing world, outdoor LED display has come of age with respect to innovations. It has helped businesses to advertise and market themselves by more creatively and efficiently according to the business’s desire.
Things need to know before buying outdoor display board
1- Places for install outdoor display board: One of the most important steps before you purchase and install an LED display is you need to reviewing your display board install’s location and traffic situation. This is because the place you choose for install of your display board will affect the size, pixel pitch, resolution, brightness, type and other important features of your display board you need to purchase. For example, if you want to target viewer very far from you display board you need to choose a bigger size. The most suitable place for an outdoor display is just in front of your potential customer’s view, so that it is easily to be spot by the your potential customers.
2-Outdoor LED display hardware and software: for some of the business, it is needed to change their information frequently for convey according to a time schedule to target different customers. So, to change the information on the display board, you need to access the control board of the LED display board with the help of some software. So, you need to choose a LED display with proper control board and software that is easily to be used, so that every time you need to change your information on the display board, you can change it more easily and faster. So, before selecting an LED display, you need to check with your display board supplier that the hardware and software of the display board cover all of your needs.
3-Permit for install of outdoor display: please keep in mind that there are various laws or regulation regarding the installation of a outdoor display, this is because the installation place of your outdoor display may not belong to your, the place maybe belong to others such as the government. So, a permit is needed to be granted by respective government department before installation of the outdoor display. So, before making any decision about installation of outdoor display, please check the regulations and codes in the respective government website.
LED Display Board Application Areas
1) In banking – There is various reasons for banking sector uses outdoor display. Outdoor display is an economical and smart option for banking sector to invest for advertisement and marketing purpose. The investment for the outdoor display is one-time investment and the maintenance costs are minimal due to its good quality, so that less maintenance is needed, as a result, cost for maintenance is minimal. Due to this, banks can save a lot of unnecessary expenses. Beside that, outdoor display will breaks the clutter of notice boards, which ironically, go unnoticed most of the time.
2) In retail – Marketing through outdoor display is more convenient, easy and efficient compared to conventional advertising such as neon display. It can change easily the information for convey, not like neon display, which cannot change its information display.
3) In entertainment – Due to the invention of multiplexes, the way of the display have changed completely. Outdoor display can be used to strengthen brand value of a business, appeal, and builds a strong connection with the consumer for a business.
4) In tourism or hotel– Outdoor display can be used for displaying current and upcoming schedules for the tourist, so that they can be either pre-scheduled or changed on-the-fly. A lot of other useful general information, like highlighting popular tourist destinations in the city as well as displaying the latest weather information and public transport details, benefits guests staying at the hotel.
5) In automotive industry – Automotive outdoor display is a combination of enhancing the customer experience while imparting correct knowledge to the customer.
6) In healthcare – Outdoor display technology helps hospitals and clinics to convey necessary or important message and information to the public.
7) In education – Outdoor display helps to build a very informative and professional environment. It is multi-purpose, such as it can use to displaying upcoming intra and inter school events event information. It also can be used to providing entertainment during breaks, if required.
8) In transport – New generation outdoor display has now made it possible to install remotely controlled digital display in various transport such as the aeroplane, trains, buses and other public transport. These can be used for displaying advertisements and other entertaining content. By enabling advertising in trains and buses, it can attract more customers, and bring more profit to the transport company.
9) For government – outdoor display board can play a very important role in information convey. It’s important that government institutions understand the advantages of outdoor display board, as it increases awareness of the public with minimal costs and low maintenance.
Interesting fact about outdoor display
1) LED signs make waiting easier: Studies have found that driver or passerby on the road that frequently viewing displays while waiting in line or traffic jam actually perceived time to be moving faster, meaning that, they were less likely to get frustrated by long waits if the display board can remove their boring by display some interesting information for them. These displays act as digital ambassadors, reassuring the driver or passengers on the road that they matter, and letting them refocus their attention while waiting.
2) LED displays reach 72% of the public: In fact, LED display winds up reaching 72% of the general public, compared to a “measly” 45% for Facebook. That’s right, LED outdoor display advertisement reaches more relevant customers than the largest social network on the planet.
3) LED displays ratchet up sales volume by more than 30%: LEDs streamline the shopping experience, from storefront to checkout. Companies using Led display both within and outside their business have report an increased sales volume due to relief of customer’s frustration and more efficient up-sells and cross-sells.
What the future holds outdoor display
With the help of LED display boards, outdoor advertising or marketing can be done with more effectively. Although the initial cost of purchasing and installing the display board will be higher than conventional painted or printed outdoor advertising, but there are still a lot of benefits of using these electronic display boards. The outdoor advertising display board are mostly install on a very high position, so that a large number of people and people that are far from the display board in the surrounding area also can seen clearly the information or message display on the electronic board. The other benefit of placing the LED outdoor display board at a higher position is that it cannot be easily tampered with. With conventional displays such as neon display, it is difficult for the advertiser or the advertising agency to reach the location and change the advertising message or information desired. With LED display, suitable control board hardware and programming software can be used by the advertiser or the agency to change the display message on the digital display board remotely with the help of a personal computer and the. The information on the display board cannot be change by everyone, only the advertiser with password can access the hardware and software of the display board to change the information desires to convey to their target customer. So, when a digital display board is used, the advertising message can be changed as often as required, resulting in higher revenues. The advertising agency or advertiser also does not have to spend time and money repeatedly to find the technician for repairing the LED display board, because the LED display board have high quality and durability, so, this can save maintenance cost.